In my marketing research course, my team partnered with Condado Tacos in Grand Rapids to tackle a real marketing challenge. We identified a key issue and applied a full research process: problem definition, research design, data collection, sampling and statistical analysis.
We designed and distributed a survey that gathered 109 responses, then compiled a detailed report covering our objectives, methodology, findings and limitations. We presented our research and strategic recommendations directly to the business owners to support their marketing decisions.