My Marketing Strategy capstone centered on a semester-long strategic value mapping project that applied advanced marketing concepts to a real organization. Our team chose Chobani and built a complete analysis of the company's customer, collaborator, company and market value maps.
That meant evaluating Chobani's competitive positioning, market dynamics, strategic partnerships and customer value creation to develop data-driven recommendations. I stepped up as project lead, coordinating research, managing timelines and keeping the quality and consistency of our deliverables high.
Our work earned a perfect score, and our professor asked permission to use it as an example for future Marketing Strategy classes.