01 Social Strategy Content plans, scheduling and performance tracking across multiple accounts, optimized as results come in.
02 Brand Storytelling Brand stories, manifestos, taglines and campaign messaging that give a brand its voice and personality.
03 Research & Insights Survey design, competitive analysis and data-driven recommendations that make decisions easier.
04 Visual Creative Product photography, social graphics and event design with a sharp eye for composition and detail.
Experience IndiGrow · Muskegon, MI IndiGrow Craft Cultivation Full-spectrum marketing for a dynamic micro-business: product photography, social design, events, outreach and market analysis. View project →
Experience Kindred Marketing · Remote agency Kindred Marketing Social strategy, brand storytelling and client research across a diverse, multi-account agency roster. View project →
Coursework MKT 451 · Marketing Strategy Capstone, GVSU Chobani Strategic Value Mapping Semester-long strategy capstone mapping Chobani's customer, collaborator, company and market value. Perfect score. View project →
Floral & Events Alice's Elves · Grand Rapids Downtown Market Christkindl Market Transforming the Downtown Market into a Christmas village, including a photo backdrop that became a guest favorite. View project →
Garden Design iGarden iGarden Shaping, maintaining and designing residential gardens, with 40 homes under my individual care. View project →
Craft & Making Personal Expression Craft & Making A 6'4" cat tree, hand-dyed forest couture, wire insects, found-object sculpture and much more. View project →