About me

Hello & welcome!

I'm Briena Bamford, though everyone calls me Brie. I'm a marketing specialist in Muskegon, Michigan with a passion for blending strategy and creativity to build meaningful brands.

Portrait of Brie Bamford
she/her

My background spans agency work, in-house marketing, research-driven academic projects and hands-on creative design. Each one has made me a more versatile, forward-thinking professional.

I thrive where analytics meets artistry. Whether I'm building a social media strategy, crafting brand stories and campaign messaging, running market research or designing visual content, I bring both structure and imagination. I've supported a diverse client roster at a remote agency and helped grow a dynamic micro-business in the cannabis industry.

Creativity isn't just a professional strength for me. It's a constant. Outside of marketing I explore interior design, digital art, floral design, gardening and immersive outdoor experiences, and I regularly take on independent projects that stretch my visual and conceptual thinking. Those passions keep sharpening my eye for detail, composition and storytelling, and my marketing work is better for it.

At my core I'm driven by curiosity, growth and innovation. My long-term goal is to become a Creative Marketing Director or entrepreneur in the evolving cannabis industry, where strategy, design, culture and consumer behavior meet in powerful ways. Let's connect and explore what's possible!

Experience

Where I've been growing.

  1. Apr 2025 – Jan 2026

    Marketing Specialist

    Kindred Marketing · Remote

    • Developed and executed social content strategies across multiple client accounts
    • Managed client relationships and on-time delivery of all marketing materials
    • Wrote brand stories, manifestos and taglines; ran surveys and competitive research
    See the work →
  2. Nov 2023 – Apr 2026

    Marketing & Cultivation Specialist

    IndiGrow Craft Cultivation · Muskegon

    • Social content, graphic design, product photography and promotional campaigns
    • Event coordination, community outreach, partnerships and market analysis
    • Cultivation: optimal growing conditions, propagation by cloning and defoliation
    See the work →
  3. Apr 2023 – Present

    Residential Gardener

    iGarden · Seasonal

    • Conceptualized and implemented client requests for their outdoor spaces
    • 40 of a 60-client portfolio under my individual care in 2023; 30 homes in 2024
    • Balanced, detail-focused design throughout seasonal maintenance
    See the work →
  4. 2020 – Present

    Freelance & Private Work

    Independent

    • Promote the organizations I'm part of online
    • Plan trips and events end to end with detailed itineraries and tools
    See the work →

Education

Grand Valley State University

Seidman College of Business · Allendale, MI · 2021–2026

Bachelor of Business Administration in Marketing, minor in Cannabis Operations Management.

Toolkit

  • Microsoft Word
  • PowerPoint
  • Excel
  • Canva
  • Adobe Photoshop
  • Adobe Animate
  • Metrc
  • Sweet Home 3D
  • Homestyler

Strengths

  • Facilitation
  • Operations
  • Management
  • Customer service
  • Detail-oriented
  • Consistent & reliable
  • Quick learner

Relevant coursework

Marketing

  • MKT 350Marketing Management
  • MKT 351Consumer Behavior
  • MKT 352Marketing Research
  • MKT 354Distribution, Inventory & Logistics
  • MKT 369Creativity in Marketing Innovation
  • MKT 370New Product Development
  • MKT 451Marketing Strategy

Business & Finance

  • ACC 212Principles of Financial Accounting
  • ACC 213Principles of Managerial Accounting
  • BUS 201Legal Environment for Business
  • ECO 210Introductory Macroeconomics
  • ECO 211Introductory Microeconomics
  • ECO 349Emerging Markets Issues
  • FIN 320Managerial Finance

Management & Entrepreneurship

  • ENT 350Entrepreneurial Business Plan
  • MGT 268Business Processes & MIS
  • MGT 330Entrepreneurship & Small Business
  • MGT 331Managing People & Organizations
  • MGT 340Ethics and Business
  • MGT 366Operations Management
  • MGT 495Administrative Policy

Cannabis, Hospitality & Creative

  • HTM 117Customer Satisfaction in Hospitality
  • HTM 217Cannabis and Culture
  • HTM 242Cannabis Regulations and Tourism
  • HTM 317Responsible Cannabis Operations
  • HTM 361Hospitality Law and Legislation
  • ART 335Digital Creativity