This course was hands-on business planning for real-world implementation. Each student worked with an entrepreneurial client while refining their own plan for a competition judged by local entrepreneurs, investors and faculty.
I built the business model for The Rollin' Green Cannabus, a mobile cannabis business, with extensive market research behind its value proposition, target market and operational plan. The course ended with a 14-minute pitch demonstrating the concept's market viability and growth potential.
Since then I've updated the plan to reflect current market conditions and industry trends for 2026.