At IndiGrow, a craft cannabis micro-business in Muskegon, I worked across nearly every part of the marketing mix. I created social media content and graphics, photographed products, planned and ran community events, built promotional campaigns, handled customer communication and outreach, explored partnership opportunities, redesigned the sales-floor layout and conducted in-depth market analysis.
Seeing the whole business up close gave me a real understanding of what it takes to promote and grow a small brand. After my marketing internship I moved into a cultivation role, adding hands-on experience in plant care, compliance, harvesting and production, so I understand the product from seed to shelf.